LÉO RACHID
ALL YOU EXPECT, EXCEPT WHAT YOU EXPECT (soon)
YOU MIGHT HAVE CAUGHT A BAD INVESTMENT (soon)
EN | FR
I’m a Brazilian senior copywriter with 8 years of experience in campaign concepts, PR stunts, scripts and headlines. I worked at Droga5 with one of Brazil’s top fashion retail brands, Riachuelo. Before that, I was lead copywriter at Stone, one of Brazil’s biggest startups. There I helped build the brand’s tone from scratch with StoneLab and led major campaigns, including its sponsorship of Big Brother Brasil, the country’s most-watched reality show.
Now, as ACD at EST.31 Creative Studio, I help early-stage startups (pre-seed to IPO) craft culture-driven brands and earned-media moments. My work focuses on cultural tensions and turning them into strategic ideas. With a business mindset and a strong marketing foundation, I dig deep into brands to craft narratives that stick and platforms that scale.
Early in my career, during my internship years, I worked as a social media manager for Deckdisc, one of Brazil’s biggest independent music labels, and also worked in marketing at Red Bull as Student Brand Manager.
Now, as ACD at EST.31 Creative Studio, I help early-stage startups (pre-seed to IPO) craft culture-driven brands and earned-media moments. My work focuses on cultural tensions and turning them into strategic ideas. With a business mindset and a strong marketing foundation, I dig deep into brands to craft narratives that stick and platforms that scale.
Early in my career, during my internship years, I worked as a social media manager for Deckdisc, one of Brazil’s biggest independent music labels, and also worked in marketing at Red Bull as Student Brand Manager.