THE WAITING TEA
A CULTURAL BRAZILIAN PUN TURNED REAL PRODUCT. BREWED TO EASE THE WAIT IN ENDLESS BANK QUEUES
In Brazil, “chá de cadeira” (literally “chair tea”) is a popular expression used when someone is left waiting for too long.
It usually happens in places like old-school banks.
Unfortunately, it’s one of the oldest traditions in the country. But Stone, which offers a business bank account with 24/7 phone
customer service that actually picks up the phone in 5 seconds, has turned that expression into what it should have always been: simply tea. In
collaboration with one of its clients, a small business owner passionate about herbal infusions, we launched a tea kit accompanied by a tote bag. To help relax
the body and mind of those who are not yet with Stone and who still endure the bureaucracy of big banks. And their uncomfortable chairs.
An idea that led to a 198% increase in brand mentions, delivered a 5x return in earned media, and was featured in over 40 press outlets.
(English subtitles available)
It usually happens in places like old-school banks.
Unfortunately, it’s one of the oldest traditions in the country. But Stone, which offers a business bank account with 24/7 phone
customer service that actually picks up the phone in 5 seconds, has turned that expression into what it should have always been: simply tea. In
collaboration with one of its clients, a small business owner passionate about herbal infusions, we launched a tea kit accompanied by a tote bag. To help relax
the body and mind of those who are not yet with Stone and who still endure the bureaucracy of big banks. And their uncomfortable chairs.
An idea that led to a 198% increase in brand mentions, delivered a 5x return in earned media, and was featured in over 40 press outlets.
(English subtitles available)
