BREAD AND BUSINESS
WHAT DO YOUR FAVORITE BAKERY AND HAIR SALON HAVE IN COMMON?
30% of a lot is a whole lot.
A study showed that small and medium-sized businesses make up 30% of Brazil’s GDP (Gross Domestic Product) and 50% of the country’s formal jobs. Stone wanted to show the world what it has always known: there is no Brazil without these people.
A study showed that small and medium-sized businesses make up 30% of Brazil’s GDP (Gross Domestic Product) and 50% of the country’s formal jobs. Stone wanted to show the world what it has always known: there is no Brazil without these people.
With the concept “Bread and Business”, we launched a hero film and honored real clients through OOH placements in the same neighborhoods where they built their businesses.
(English subtitles available)
