WOW, ACTUAL HUMANS
IN THE FINANCIAL MARKET, THE BOLDEST INNOVATION MIGHT JUST BE A HUMAN BEING
It’s the 21st century. And still no flying cars.
That’s definitely not the banks’ fault. Research shows they’ve been investing in everything from AI to quantum computing. Meanwhile, Stone hasn’t fallen behind. Its greatest innovation? Wellington. Larissa. Amanda. People.
While big banks talk up distant, overhyped tech, Stone turned innovation into something people can actually use. It built a seamless system connected to each store’s sales, making the experience genuinely fluid for entrepreneurs. All while removing the need for physical branches that had nothing but long lines.
That’s definitely not the banks’ fault. Research shows they’ve been investing in everything from AI to quantum computing. Meanwhile, Stone hasn’t fallen behind. Its greatest innovation? Wellington. Larissa. Amanda. People.
While big banks talk up distant, overhyped tech, Stone turned innovation into something people can actually use. It built a seamless system connected to each store’s sales, making the experience genuinely fluid for entrepreneurs. All while removing the need for physical branches that had nothing but long lines.
Most importantly, Stone delivered what no other bank has: real people who do real work for the clients. With a customer service model unlike anything else in Brazil, Stone delivers card machines within 24 hours, picks up the phone in 5 seconds, and sends its business consultants straight to the client’s counter, whenever they ask. No need for bank branches. Just count on Stone Agents.
(English subtitles available)
my role: strategy, concept development and copywriting
art direction: Marcelo Rodrigues
design lead: Alexandre Rizzuti
PMOs: Amanda Ranieri and Rachel Diwan
creative direction: Lucas Canto
head of marketing: Rodolfo Luz
COO: Caio Fiuza
photography: BR+SK
film direction: Quico Meirelles (O2 Filmes)
agency: StoneLab
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