IN THE FINANCIAL MARKET, THE BOLDEST INNOVATION MIGHT JUST BE A HUMAN BEING
that’s definitely not the banks’ fault. research shows they’ve been investing in everything from AI to quantum computing. meanwhile, stone hasn’t fallen behind. its greatest innovation? wellington. larissa. amanda. real people who do real work for the clients. with a business account customer service unlike anything else in brazil, stone delivers card machines within 24 hours, picks up the phone in 5 seconds and sends its business consultants straight to the client’s counters whenever they ask. no need for bank branches. just count on stone agents. removing the need for physical branches that had nothing but long lines.
my role: strategy, concept development and copywriting
art direction: marcelo rodrigues
design lead: alexandre rizzuti
PMOs: amanda ranieri and rachel diwan
creative direction: lucas canto
head of marketing: rodolfo luz
COO: caio fiuza
photography: BR+SK
film direction: quico meirelles (O2 filmes)
agency: stonelab