the name, not me. i’m brazilian. born and raised in tijuca, rio de janeiro.
i’ve been a construction worker, cheese seller, private physics tutor, gym rat, drummer, hippie, paulista, lisboan, gaúcho and even australian. i ended up in the only profession where all of that could actually be useful at the same time: i became a copywriter.
a copywriter who, before writing anything, annoys a lot of people: the ones who brought the briefing, the ones who developed the product, the ones who sell it, the one who uses it, the one who doesn’t like it, my coworkers.
to me, strategy is creativity. and creativity is strategy.
before coming up with concepts, scripts or ideas, i need to know what i’m talking about. after that, i feel confident enough to actually start writing. and that writing becomes much more of a translation of something already in the air — something said by the audience, or latent in the product — than a eureka moment.
if you’ve read this far, congratulations and thank you:
you’ve won the fake attention war against the goldfish.
(i never read that article)
//
experience (brand-side and agency-side):
futurebrand são paulo / 2025-present
EST.31 (LAD's 2025 best new design studio in LATAM) / 2025
droga5 são paulo / 2023 to 2025
stone (from startup to Brazil’s 12th most valuable brand) / 2020-23
invisible city lisbon (NGO that supports independent artists) / 2019
postgraduate studies in lisbon / writing arts at universidade nova de lisboa / 2019
english studies in sydney / sbta / alongside part-time work as a barista / 2019
stone / 2017-19
deckdisc (brazil’s largest independent record label) / 2017
red bull / 2016
awards:
cannes lions
silver - design - brand identity
silver - digital craft - illustration & image design
silver - industry craft - typography
shortlist - design - brand transformation
shortlist - digital craft - overall aesthetic design
shortlist - digital craft - data storytelling
shortlist - industry craft - illustration : outdoor
shortlist - industry craft - brand & communications design