WHAT DO YOUR FAVORITE BAKERY AND HAIR SALON HAVE IN COMMON?
a study showed that small and medium-sized businesses make up 30% of brazil’s GDP (gross domestic product) and 50% of the country’s formal jobs. as the bank and POS system built for entrepreneurs, stone wanted to show the world what it had always known: there is no brazil without these people. with the concept “bread and business” we launched a hero film and honored real clients through OOH placements in the same neighborhoods where they built their businesses.
my role: concept development and copywriting
art direction: gabriel moura
audiovisual lead: vinícius amorim
PMO: beatriz moura
creative direction: lucas canto
film direction: karma (the youth)
CMO: alessandra giner
CEO: thiago piau
agency: stonelab